Friday, May 30th, 2008

Sex in the City – Are you Influenced?

With all the publicity hype we all know that you went to see the new Sex in the City movie this weekend. Those of you who went with all your best friends and got glamour up in your heels and those of you who painfully dragged your husbands or boyfriends or significant others into the theaters, you know who you are.

Was it everything you imagined it and more? It was definitely for the fashion and marketing world. It was shoe, handbags, and brand heaven. Louis Vuitton was a favorite of the show of course. It featured both a classic patchwork denim bag and a new red and yellow color canvas satchel. Manolo Blahnik was the favorite in the shoe department, and of course Vivienne Westwood in the bridal dress department.

A website I mentioned in an earlier blog was also featured in the hit movie-Bagborroworsteal.com. From here they feature Channel Bags, Burberry and you know it Louis Vuitton! Guess it’s not such a bad idea any more-but a bag idea! Other brands also were all over the movie. Mercedes-Benz featured its S-Class limousine and the GLK luxury sports utility. In addition they sponsored the Mercedes-Benz Fashion Week in Bryant Park. Money says, women are now looking into buying a Mercedes more-don’t you think?

What else will become even more popular because of this movie? My bet is Apple. Since Carrie is famous for using her macbook. If you’re looking for a cheaper brand that will make you as sexy as the ladies in the Sex in the City movie, go with Glaceau Vitamin Water. Apparently it’s the “hot” water.

So for all those who have seen the movie and either loved, liked, or hated it, did all the marketing work? Are you going to switch to vitamin water and save up for that Louis Vuitton bag? Let me know.