That’s right; Yves Saint Laurent is looking to change their name to Saint Laurent Paris. The brand has confirmed to Women’s Wear Daily that their name will be changed by 2013. I believe that this is a very bad move because a good amount of their handbags were created around the YSL logo. With no more "Y" as a part of their brand name, what will become of their bags in the future? Whether they are called Yves Saint Laurent or Saint Laurent Paris, I am sure that they have enough supporters and loyal customers for years to come. Who knows, maybe they will start to incorporate the letter "P" to all of their handbags from now on. What do you think about this drastic change?
