Earlier this week I was watching CNN and they mentioned an interesting fact. The fact mentioned was that women were more likely to purchase clothing when it was presented with a slim beautiful model rather when it was presented with an average girl (one who would actually buy and use the item being presented). Let me explain in more details…
According to countless marketing trials, it has been proven that attractive slim models representing an item in a magazine advertisement yielded a higher volume of gross sales. I forget the corporation that was involved in this marketing experiment; however, I do recall that they were some big corporate clothing company. Anyhow, they tested consumers purchasing reactions by replacing their previous ads which consisted of a slim attractive model presenting a spring dress with an ad that consisted of an average woman presenting a similar dress. After looking over the final sales records, the campaign with the average women produced sale volumes that were significantly lower compared to the campaign with an attractive model. I guess that came with no surprise…
Isn’t that just the most superficial thing you’ve ever heard? Well, guess what gals? We are living in a superficial world. We are just going to have to deal with the blatant and unjust ways of the media.
